More Ads, Less Use for Smokeless Tobacco





WASHINGTON – According to the Federal Trade Commission’s semi-annual report on smokeless tobacco, chaw, plug and dip manufacturers got less bang from their advertising buck in 1991. Though advertising and promotion spending increased 15.4% from 1990 to 1991, smokeless tobacco use increased only about 3%. A total of $104 million was spent in 1991 for all smokeless tobacco, a 15.4% increase over the $90 million spent in 1990. The largest billings gains were for promotions, which were up to $14.7 million in 1991 from $9.9 million in 1990; direct mail, which jumped to $893,000 in 1991 from $78,000 in 1990; coupons and retail value added, which went to $23.3 million in 1991 from $16.4 million in 1990; and ad specialties, which went to $3.8 million in 1991 from $2.8 million in 1990. Outdoor advertising took the largest drop, going to $1.6 million in 1991 from $2.6 million in 1990. Magazine advertising saw a marginal decline to $9 million in 1991 from $9.4 million in 1990.
Copyright Adweek L.P. (1993)