Moms Are Cook's Top Priority

DALLAS
Fogarty Klein & Partners, Houston, has launched its first work for Cook Children’s Health Care Network since landing the account in August.
The Texas-only initiative aims to keep the hospital’s services and physicians top of mind while employees select their insurance plans for 1998, according to the agency.
The effort includes print and radio work, with outdoor boards launching later this month.
Fogarty’s research identified mothers as the primary healthcare decision makers. To that end, the ads appeal to mothers concerned about their children’s health.