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Turkel Employs Shocking Images in Spot for Miami Coalition
ATLANTA–A mother teaching her daughter how to “cook” crack cocaine is the shocking revelation in a new TV spot produced for the Partnership for a Drug Free America/Miami Coalition by Turkel Schwartz & Partners.
The idea to illicitly team a parent and a child came to the shop after reviewing research provided by the client, said Bruce Turkel, partner and creative director of the Miami agency.
“Most of the kids they surveyed said a major factor in staying away from drugs would be parental disapproval, while [about half that number] said they didn’t think their parents cared,” said Turkel.
Another factor, he added, was that many parents of this generation came of age at a time when experimenting with drugs was more prevalent.
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