Moisturizing Skin Care (Mass Merchandiser)

Aveeno and Mary Kay tied for first in this segment. Aveeno was given high marks in “visible transformation” while Mary Kay was touted as being a strong brand for the value. Ponds sank to the bottom.
1.    Aveeno/Mary Kay
2.    Eucerin
3.    L’Oreal
4.    Vasoline
5.    Neutrogena
6.    Nivea
7.    Garnier
8.    Oil of Olay
9.    Ponds

For more information, please e-mail your name and contact information to brandkeys@brandweek.com