Moet’s Challenge of Making Champagne More Accessible to the Average American

A perfectly good bottle is not as expensive as most people think

In just a matter of days, Americans will partake of that always festive, sometimes sloppy tradition of popping open a bottle of champagne. Nobody knows how many of us will have a sip of bubbly this New Year’s, but the best estimate stands at 360 million glasses. The French champagne commodity folks tell us that the U.S. imported 17.7 million bottles of champagne in 2013 alone. And while David Ortiz of the Boston Red Sox chugged a $100,000 bottle of Armand de Brignac during that little World Series party in October, most of us will invest around 50 bucks for a bottle of Moët & Chandon. With its sales up 6 percent—and a recent deal naming it the official champagne of Times Square 2014—Moët is the top-selling champagne in America.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.