Modest Change

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Take a look through the September issue of W, which at 434 advertising pages is the magazine’s biggest fashion issue ever, and you will notice something unusual: The models in the ads are actually wearing clothes. OK, there’s one bare behind shown against a silky, high-thread count sheet in an ad for the Soho Grand Hotel, but that’s a far cry from the days not so long ago when designers advertised their clothing lines by making you guess what the clothing looked like, but left little else to the imagination.

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