Modernista! has unveiled a nationwide holiday-themed TV campaign for the Gap.
“At a time when everything moves so fast, the spots are about slowing down and appreciating the moment,” says Gap spokeswoman Anna Lonergan.
The effort consists of four executions, each with a different tagline.
A slow, choral version of “The Little Drummer Boy” is used in a spot tagged “Slow down.” That ad features a slow-motion snowball fight among Gap-attired twenty- and thirtysomethings. A commercial tagged “Each one’s different” shows people floating through time and space like snowflakes.
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