Modernista! Names Strategy Chief

Catherine Heath has been named chief strategy officer for Modernista!, the independent agency in Boston. Heath brings a wealth of planning experience to the shop, having worked with global brands Microsoft, Skyy Vodka, Red Bull, Virgin, Jaguar, Audi and Cadbury Schweppes. She will lead planning strategy for all Modernista clients and report to agency president Matthew Charlton. “Catherine offers us a fantastic mixture of traditional brand thinking, understanding cutting edge technology and a command of new media behavior,” said Charlton. “Having her on board allows us to consolidate all the strategy departments of our business — Brand Planning, Media Planning, and Social Media Engineering — under one leader, and deliver a seamless point of view to our clients.” Heath was most recently vp, planning director at McCann Worldgroup’s T.A.G. in San Francisco, working on Microsoft.