‘Modern Times’: Dylan Sings for Apple

NEW YORK An Apple Computer commercial starring Bob Dylan broke last night promoting his new Columbia Records release Modern Times.

The spot features the music icon performing the bluesy single “Someday Baby” while playing guitar against Apple’s familiar white backdrop.

Logan directed the 30-second Apple spot, titled “Acoustic.” Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., handles the account. Agency production credits include worldwide chief creative officer Lee Clow, executive creative director Duncan Milner and creative director Eric Grunbaum.

Modern Times, released today, was made available on pre-order exclusively through Apple’s iTunes Music Store earlier this month. The pre-order qualified consumers to participate in an exclusive Ticketmaster sale of concert tickets for select dates on Dylan’s fall tour.

A 773-song digital compilation (which includes all of Dylan’s releases from his lengthy career) called Bob Dylan: The Collection was also made available on iTunes today.

Apple CEO Steve Jobs said in a statement, “Bob Dylan is one of the most respected poets and musicians of our time, and he is a personal hero of mine.” “Being able to offer his new album and the exclusive box set of his works on iTunes is a real thrill for us.”

Dylan also premiered the new album, his first studio release in five years, yesterday on XM Satellite Radio.