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NEW YORK An Apple Computer commercial starring Bob Dylan broke last night promoting his new Columbia Records release Modern Times.
The spot features the music icon performing the bluesy single “Someday Baby” while playing guitar against Apple’s familiar white backdrop.
Logan directed the 30-second Apple spot, titled “Acoustic.” Omnicom Group’s TBWA\Chiat\Day in Playa del Rey, Calif., handles the account. Agency production credits include worldwide chief creative officer Lee Clow, executive creative director Duncan Milner and creative director Eric Grunbaum.