Modem’s Roth Heads West

Liz Roth is shifting from Modem Media’s Norwalk, Conn., headquarters to its San Francisco office to become director of business development. She replaces Tom Zawacki, who recently moved to Norwalk to oversee the Kodak account as vice president of client services.

In her 3-and-a-half years as director of business development in Norwalk, Roth helped secure accounts including Avon, Enterprise Rent-A-Car and Kodak, among others. By the end of next year, she aims to add at least three multinational accounts to the San Francisco office’s client roster, which includes Intel, Hewlett-Packard and Michelin.

“This market is key for Modem,” said Roth. “We’ve watched our [San Francisco] competitors falter. We’re in a strong position and we want to capitalize on the market.”

Roth will report to Peter Rivera, co-managing director of Modem, San Francisco, and Peter Moritz, managing director, global business development. Andy Dutter, who previously worked in account services, is assuming Roth’s post in Connecticut.