Modem Assigns MRM Veteran to S.F.

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NEW YORK Modem Media said former MRM executive Brian Powley would join the agency as managing director of its West Coast operations, beginning Jan. 3.

Powley, 44, joins the Digitas agency after two-and-a-half years at McCann CRM unit MRM Worldwide, where he was managing director of its West operations in San Francisco, Los Angeles and Seattle.

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