Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Modelo's celebration of small-town diversity, created in partnership with CNN's branded content studio, Courageous, has taken home the top honor at Adweek's first Arc Awards.
The brand and studio, along with video network Great Big Story, received the Grand Arc at the Saturday evening awards ceremony at the Silver Lake Lodge in Park City, Utah, and hosted by Comedic YouTube duo Tripp and Tyler.
The Arc Awards were created to honor excellence in modern storytelling, recognizing work in a wide range of categories across fiction and nonfiction.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in