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NEW YORK Merkley Newman Harty Interactive has redesigned the Web site of Atlantic Health System.
The Florham Park, N.J.-based client tapped Merkley Newman Harty Healthworks and MNHi, both subsidiaries of Omnicom Group’s Merkley Newman Harty & Partners, last fall to provide strategic marketing and advertising services. Atlantic Health’s former agency of six years was Princeton Partners in Princeton, N.J.
The goal of the online and offline marketing push is “to break the mold in staid healthcare advertising,” said Amy Kroninger, vice president of marketing and strategic initiatives at Atlantic Health System.
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