ML Rogers Jumps Back in HIP Review

NEW YORK After withdrawing from the review for HIP Health Plan of New York’s $10 million account, ML Rogers has rejoined the process and made a final presentation last week, sources said.

The New York independent withdrew weeks before MDC Partners’ Margeotes Fertitta Powell pulled out of the review in September, citing workload. (The New York agency had just picked up the $15 million Perry Ellis account.)

It is not clear if consultancy Roth Associates in New York wooed ML Rogers back into the contest to fill the void left by MFP.

ML Rogers, along with fellow finalists Interpublic Group’s Gotham and Hill, Holliday, Connors, Cosmopulous, all in New York, await a decision this week, sources said.

Neither the agencies nor the consultant returned calls.