MIXED BLESSINGS: Bugs, Bard, Band, Etc.

What’s the bride-to-be worried about as her wedding day draws near? Plenty, if she has any sense. Focusing on matters related to the wedding itself, a survey by Bride’s magazine finds 77 percent afraid of being overwhelmed by all the last-minute details, 66 percent worried that they can’t afford their ideal honeymoon and 59 percent concerned about hurting the people they don’t invite. A sensible 36 percent, meanwhile, say they’re haunted by the specter of an ‘out-of-control’ bachelor party. Though concerned about nuptial finances, they’re willing to splurge on some aspect of the wedding, with 38 percent saying they’ll spend what it takes to have the guests they really want and 30 percent willing to go over budget for an ‘amazing honeymoon.’

Agency people are used to clients who used to behave like one kind of insect and now behave like another. So it’s no surprise they bring a flair to ads for exhibits of butterflies, as you can see from the two shown here. Another ad in the campaign for Butterflies Alive at the Milwaukee Public Museum (via Bender, Browning, Dolby & Sanderson of that city) confides, ‘A few months ago it was the world’s largest display of caterpillars.’ And one for the Academy of Natural Sciences in Philadelphia (via that city’s Earle Palmer Brown) urges readers to get there before denizens of its birds-of-prey exhibition devour their fluttery neighbors.

Would the Bard of Avon reinvent himself as the Hack of Hollywood if he had the chance? An ad for a Shakespeare troupe in Oregon brings that possibility to life as it plays on the movie industry’s new enthusiasm for Elizabethan drama as cinematic grist. The Coates Agency of Portland created the piece. ‘It’s your chance to watch Shakespeare where it was meant to be seen: on stage,’ says the copy. True. Still, there’s a certain charm to the notion of old Will sitting at poolside and chatting to his agent.

What are the underlying costs of a really bad rock band? A spot for MidAmerican Energy (by Clarity Coverdale Fury of Minneapolis) offers some numbers: $42 for the guitar player’s pre-torn jeans, $2,000 for the bass player’s braces, $12 for the pizza whose week-old remains sit behind the drummer, etc. By comparison, the 6 cents per hour spent on electricity is a bargain–but not nearly as good a bargain as the less-than-a-cent consumed by the automatic garage door as it seals in the din of a rehearsal.

Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED