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Mitsubishi today said it has hired Omnicom Group’s 180/LA in Santa Monica, Calif., for creative chores in North America following a review.
180/LA succeeds independent Traffic in El Segundo, Calif., which did not defend.
Sources identified the other finalists as Omnicom’s Cutwater in San Francisco and Barrie D’Rozario Murphy in Minneapolis, an independent.
Mike Allen, managing partner at 180/LA, said: “Mitsubishi has a rich heritage of building cars that people are passionate about owning and driving. We share this excitement, and look forward to working with Mitsubishi to bring the brand’s distinctive appeal to life in a way that builds momentum and grows sales.”
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