Mitsubishi on 'Drive Alive' Euro Tour

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BOSTON Mitsubishi Motors is preparing to launch a European campaign designed to capture the thrill of city driving. The work is from independent shop StrawberryFrog and includes a TV spot featuring the Jam’s 1982 pop song “Town Called Malice.”

The 30-second commercial breaking May 12 introduces the client’s Outlander compact sport utility vehicle.

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