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BOSTON Mitsubishi Motors is preparing to launch a European campaign designed to capture the thrill of city driving. The work is from independent shop StrawberryFrog and includes a TV spot featuring the Jam’s 1982 pop song “Town Called Malice.”
The 30-second commercial breaking May 12 introduces the client’s Outlander compact sport utility vehicle. It shows a young woman picking up a hitchhiker and racing through the urban landscape, speeding downhill and zipping around tight curves. At the end, when the woman lets the young man out of the vehicle, we see that his arm hairs are standing on end.
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