Mitsubishi Breaks Endeavor Work

Mitsubishi Motors North America breaks national ads this week for the 2004 Endeavor SUV with the theme, “Remember when driving an SUV actually made you look different?” Two 15-second teasers from Deutsch/LA in Marina del Rey, Calif., launch today, and two 30-second spots break March 27. The spots end with the tagline, “Are you in?” Sources estimated Mitsubishi will spend about $30-50 million on ads.