Mischa Barton, Scarlett Johansson Help YouTube Get Social

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In an effort to raise its socially conscious voice to the already loud socially active part of its environment, YouTube has launched a campaign with the lofty “Millennium Development Goal” of “cutting global poverty in half by 2015.”

The campaign, “In my name,” unites the online destination with Global Call to Action Against Poverty, Oxfam International, Save the Children and Comic Relief to help spread the message that poverty around the world needs to be eliminated.

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