Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

An IT technician swelters in a desert of “too hot” servers. “Save me!” he begs, as he collapses to the ground. IBM saves the day when a colleague informs him that he already has, by installing the cooler, energy-saving Bladecenter.