Miracle Whip Takes Its 'Cause' to Web

Videos starring Tambor, Judd spoof PSAs

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Kraft Foods’ Miracle Whip is shifting its “Keep an open mouth” campaign online with a series of deadpan videos from mcgarrybowen that mimic the look and feel of public service ads.

The agency’s Chicago office produced four videos that will bow on Facebook, YouTube and Twitter tomorrow. Each lasts about a minute and combines sparse music with a seemingly earnest appeal. This time, however, the “cause” is ending “bias” against a maligned sandwich spread—particularly among those who’ve never tasted it.

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