Mintz & Hoke to Back Conn. Community Care

BOSTON Mintz & Hoke said it has selected Connecticut Community Care as the recipient of the first annual Alan Mintz Public Service Grant. The agency in Avon, Conn., invited nonprofit organizations to submit applications for pro-bono communications work from the independent shop [Adweek Online, June 4].

Entering its 25th year of operation, Bristol, Conn.-based Connecticut Community Care is dedicated to providing alternatives to nursing homes by helping families find home-based care services for elderly or disabled relatives.

“The elderly themselves are very sensitized to the loss of control that can come from living in a nursing home,” said Bill Field, president of Mintz & Hoke. “But few elderly or their children know how to find or select at-home services. We want to help change that” through advertising and PR efforts.

Mintz & Hoke had previously done such work based on referrals or specific employee interests. The shop said it hopes that by making this grant available to a broader range of organizations it will be able to work with groups that wouldn’t normally approach an agency. About 25 groups applied for the grant in its inaugural year.

The late Alan Mintz founded the shop in 1971 and was a supporter of nonprofit organizations in the arts, education and health sectors.

—Adweek staff report