Mintz Breaks Bank

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Mintz & Hoke is launching TV work for Webster Bank introducing the tagline “We find a way.”

Three 30-second spots are part of a multifaceted image effort for the Waterbury, Conn.-based client. The commercials show people enjoying family-related activities in an attempt to illustrate the benefits of doing business with a bank that allows customers to concentrate on more enjoyable and important aspects of their lives.

“Finances are important, but not the most important thing in life,” said M&H copywriter David Banta.

For one spot, the Avon, Conn.,

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