Mintel: Households Embracing Eco-Friendly Cleaning Products

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Claims that Americans are suffering from a sense of environmental malaise may be valid. However, increased allergies and safety concerns over conventional cleaners is leading Mintel to project that green household cleaners will, well, clean up over the next half decade.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...