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Despite the sluggish economy, many of New England’s minority-owned agencies have begun to come into their own, breaking widely seen campaigns and challenging established shops for mainstream accounts.
“Corporate clients in Boston are starting to realize there is a multicultural market out there,” said Zamawa Arenas, account services director and principal of Argus Communications. “It’s an important market and a lucrative market” that minority agencies can help advertisers reach, she said.
Argus and Geovision, both in Boston, and Causemedia, Watertown, Mass.,
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