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Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom The Mindy Project.
Kaling helped develop the spot with Nationwide's lead creative agency, McKinney. (Last year, the insurance company also brought on Ogilvy & Mather, New York, to create a 2014 football season campaign around Denver Broncos quarterback Manning, who does not appear in the Super Bowl ad.)