Mindy Kaling's Funny Fantasies Come True in Nationwide's Super Bowl Spot

What she'd do if she were invisible

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Nationwide is charging into its first Super Bowl since 2007, and not with recent frontman Peyton Manning, but with a seemingly less likely spokesperson—Mindy Kaling, the talent behind Fox's sitcom The Mindy Project.

Kaling helped develop the spot with Nationwide's lead creative agency, McKinney. (Last year, the insurance company also brought on Ogilvy & Mather, New York, to create a 2014 football season campaign around Denver Broncos quarterback Manning, who does not appear in the Super Bowl ad.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in