Mindshare Finds Strategy Chief at Digitas

Jordan Bitterman takes new North American role

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Mindshare has reached into Digitas to find a chief strategy officer for North America.

Jordan Bitterman, who most recently was the North American lead for social, mobile and content at Digitas, will join Mindshare in about two weeks.

At his new agency, Bitterman will work closely with key clients and contribute to new business efforts. More specifically, he'll drive digital, content and communications planning and focus on industry partnerships and emerging technology, according to Mindshare. The position is new.

Bitterman also is known as co-founder of Digitas' NewFront, a forerunner to the digital marketing industry's annual content NewFronts.



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