Mindshare Exec Moves to Planworks

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NEW YORK GM Planworks, the unit of Publicis Groupe’s Starcom MediaVest Group that handles buying and planning for General Motors in the U.S., has hired Kathy McCauley as svp, managing director, in charge of all local broadcast planning and buying on the account.

McCauley, 50, joins Planworks from a 23-year stint at WPP Group’s Mindshare in Chicago.

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