MindShare Breaks Ground in U.S.

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It’s Official: WPP Merges JWT, Ogilvy Media Assets; Fills Top Spots
NEW YORK–WPP Group plc’s MindShare Worldwide, formed by combining the media assets of Ogilvy & Mather and J. Walter Thompson, has unveiled its U.S. operating structure and senior management team.
In North America, MindShare will be run by three top media executives who held senior posts at the WPP shops.
Comprising the MindShare Office of the President are Jean Pool, JWT’s executive vice president/director of North American Media Services, who was named president/operations and will include spot broadcast as one of her responsibilities; Peter Chrisanthopoulos, Ogilvy’s president, broadcast and programming/USA, now MindShare president/national broadcast and programming; and Ray Simko, former senior partner/New York media head, Ogilvy, who was appointed president/strategic planning.





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