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LONDON — British commercial network ITV Tuesday said it has signed a multi-million dollar deal to acquire exclusive rights for the first interactive television version of “Who Wants To Be A Millionaire.”
ITV has won rights to online betting for the show and will allow viewers to play a number of different games or compete against actual contestants as the show is broadcast. A multi-play game will also allow up to 10 players to compete head-to-head online.
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