NEW YORK MillerCoors has confirmed launching a review for its media planning and buying as part of an effort to streamline its agency roster and reduce expenses.
The client spends an estimated $400 million annually on domestic measured media.
The review was expected after a merger of the brewer’s SABMiller Brewing and Molson Coors operations, which took effect on July 1. The company said it expects to save $500 million in costs over the first three years of the merger.
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