Miller Caught in ‘Catfight’

CHICAGO Miller Brewing Co.’s “Catfight” TV spot featuring two voluptuous women engaged in a knock-down, drag-out mud fight over whether Miller Lite tastes great or is less filling has generated some backlash, but the brewer doesn’t plan changing the ad, a Miller representative said.

The commercial from Ogilvy & Mather in New York has been airing during National Football League playoff games this month.

The spot was debated on CNN’s Crossfire with James Carville, where the founder of Savior’s Alliance for Lifting the Truth, Christine O’Donnell, said she found the ad “utterly offensive” and Miller irresponsible.

“This is sending the wrong message to women that if you want to get a man, you have to engage in some lesbian relationship,” O’Donnell told Adweek.

Carville thought the spot was “brilliant” and the guy who wrote it “a genius.”

O’Donnell said that she does not plan any action against Miller nor will she urge networks not to air the spot. “I don’t want to draw further attention to the ad,” she said.

The Milwaukee brewer has received more than 1,200 e-mails about the spot, with an evenly split opinion of the work.