Brand Marketing

Millennials Aren’t Who You Think They Are, The Economist Says

'They curate, they consume and they create'

By Marty Swant

October 8, 2015

Go ahead and add The Economist to the list of entities that want to understand the mysterious millennial mindset.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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