Millennials Aren’t Who You Think They Are, The Economist Says

'They curate, they consume and they create'

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Go ahead and add The Economist to the list of entities that want to understand the mysterious millennial mindset.

Working with Bloom Worldwide, the newspaper sought a global picture of the millennial mentality across four continents. Surveying nearly 90,000 millennials, Gen Xers and baby boomers, they wanted to better understand the media consumption habits of a generation that some say is hard to define and others argue is hard to target.

"The genesis of the reason why we did it is there is a lot of focus on millennials out there," said Nick Blunden, global managing director of The Economist.



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