Millennials Aren’t Who You Think They Are, The Economist Says

'They curate, they consume and they create'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Go ahead and add The Economist to the list of entities that want to understand the mysterious millennial mindset.

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