MilkPEP Designs a Marathon Exclusively for Women Runners

The brand and agency Gale tapped poet Amanda Gorman for its biggest experiential activation to date 

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be “the only U.S. marathon designed for women, by women.” The inaugural Every Woman’s Marathon is the brand’s biggest experiential activation to date.

The race will take place in Savannah, Ga., Nov. 16 as part of a two-day “wellness weekend,” which will offer female-focused training advice, nutrition plans and support from an advisory board of women runners, as well as cooking and yoga classes, live performances and panel discussions. 

MilkPEP—the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in