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MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be “the only U.S. marathon designed for women, by women.” The inaugural Every Woman’s Marathon is the brand’s biggest experiential activation to date.
The race will take place in Savannah, Ga., Nov. 16 as part of a two-day “wellness weekend,” which will offer female-focused training advice, nutrition plans and support from an advisory board of women runners, as well as cooking and yoga classes, live performances and panel discussions.