United Services Automobile Association Begins Search for Agency
DALLAS–United Services Automobile Association, a provider of insurance and financial services primarily for military personnel and their families, has launched a search for an agency as it makes plans to expand its marketing activities.
A client representative referred questions about the search last week to The Bedford Group, an Atlanta consultancy that has begun issuing questionnaires to an undisclosed pool of agencies across the country.
Geography is not expected to be a factor in the agency selection.
“[The client] is a leader in their category and they are looking for an agency that’s the same,” said Kristin Hulke, a consultant working with The Bedford Group.
San Antonio-based USAA has farmed out work on a project basis in the past and does not currently have an agency of record, said Hulke, who declined to comment further.
Sources said the first-round questionnaire is due back by the end of the...
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