Midwest Convenience Store Chain Casey’s Unveils a Modern Look

By dropping 'General Stores,' the retailer's new visual identity matches its digital evolution

Casey's this week unveiled a new look and logo. Casey's

Casey’s General Stores, a Midwest convenience store chain with a cult following for its pizza and donuts, unveiled a new visual identity that modernizes its look and feel.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.