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Seinfeld will pitch Microsoft, but some question if the move will pay off.
As befits a story pairing a big celebrity with a big corporation, scores of bloggers took to their keyboards last Thursday to weigh in on — and largely inveigh against — the ad team of Microsoft and Jerry Seinfeld. After dusting off their favorite one-liners from Seinfeld’s old sitcom, many reached the same basic conclusion: that picking a TV star whose fame peaked more than a decade ago seemed like a pretty backward-looking move for a supposedly forward-looking company.
“If
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