Microsoft Names Its New Browser 'Edge,' and the U2 Jokes Are Already Flowing

Early reactions to Internet Explorer's successor

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Last month Microsoft confirmed rumors that it would kill its long-standing default browser, Internet Explorer, and replace it with a better product dubbed "Project Spartan." Well, today at its Build Conference, the brand revealed the real name: Microsoft Edge.

Cue the U2 jokes.

People immediately took to Twitter to say the new name reminded them of the band's famous guitarist, The Edge. Some also said they were curious to try Explorer's sleeker successor, which will be included in Windows 10. Edge's aesthetic is said to be minimalist, and new features include digital ink annotation, Cortana integration and a built-in reading list.

While the brand may be looking to shake off some of the scorn the Internet Explorer browser has recieved in recent years, Microsoft isn't fully letting go of IE's iconic branding. The new browser name allows Microsoft to keep its lowercase "e" logo, which it has updated slightly by removing the halo. 

A spokeswoman for Microsoft did not immediately respond to requests for comment. 

Here's a sampling of reactions on Twitter today. (And yes, everyone is making the same U2 quip.) Check it out below: