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In a buzz-building effort, Microsoft Game Studios has mailed out about 1,000 metal cogs with unique codes that tie in with an alternate reality game to promote Gears of War 2.
The codes engraved on the cogs provide glimpses into the story, characters and events from the Gears of War universe. They were mailed out this month to “select members of the gaming and blogging community.” The codes are designed to correspond with Gearsofwar.com/lastday.
That site fills in the story arc between the two games and is told from the point of view of a robot.
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