Microsoft Reboots Its Look to Better Connect With Consumers

Aiming to create trust and empathy through design

The rebrand started with an overhaul of the entire suite of Office icons. Microsoft

In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app.

This story first appeared in the Jan. 7, 2019, issue of Brandweek magazine. Click here to subscribe.
@martyswant Marty Swant is a former technology staff writer for Adweek.