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In a major realignment of its agency roster, Microsoft is shifting ad chores on its Office business suite to WPP Group’s JWT, according to sources.
The Office business had been handled previously by Interpublic Group’s McCann Erickson. This marks the second major Microsoft loss for IPG of late following the software giant’s recent decision to pull its global direct marketing assignment from MRM.
The Office shift follows a pitch for a new Microsoft mobile offering won by McCann’s T.A.G.
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