Microsoft Gets 'Something' Started

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SAN FRANCISCO Interpublic Group’s McCann Erickson today launches an ambitious 15-month, $100 million integrated consumer campaign for Microsoft Windows XP, with a tagline of “Start something.”

This is one of the largest and longest marketing campaigns in Windows brand history, according to Microsoft executives. It will run in 11 countries, and more than 50 TV executions have been produced, including those customized for international markets.

The

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