Brand MarketingMichael Wolff Predicts the FutureKBS+P co-founder Richard Kirshenbaum will talk to Adweek's editorial director about what's next for advertising and mediaBy Adweek Staff|October 5, 2011ShareBy Adweek Staff|October 5, 2011Share Advertising continues to change in new and surprising ways. It's more targeted than ever, more technological, and more mobile. It tells stories in innovative ways—about who we are and how we live—and helps us shape our own personal brands. (We are all our own brands now, like it or not.) So where is the ad world heading? Michael Wolff, Adweek editorial director, will sit down with Richard Kirshenbaum, chairman and co-founder of Kirshenbaum Bond Senecal + Partners, on Thursday morning (9 a.m., PwC Auditorium, 300 Madison Avenue) to share his vision of the future of advertising and the media. The two will explore what the advertising industry wants, what consumers want, and what's next for his own buzzed-about (for better or worse) magazine. "The future of advertising is all about not just finding an audience, but getting your audience to pay attention," Wolff said in advance of Thursday's panel. "The future of media is all about how to convince advertisers that content still matters." And the future of Adweek? "Well," he said, "you'll have to come and find out for yourself." Adweek Adweek