Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Michael Bublé, pop superstar and secret vandal, often carries a magic marker when he goes grocery shopping—the better to alter cans of Bubly, replacing the “y” on the end with an “e” so the product becomes his namesake.
The Canadian singer confessed his cheeky (and victimless) crimes during the announcement Tuesday of a deal between Bubly and SodaStream, with six Bubly-branded flavors now available to spike the gadget’s sparkling water.
“I have a mask on” to be Covid-safe, he said during an afternoon virtual press gathering.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in