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By Katy Eckmann
ATLANTA–The Greater Miami Convention & Visitors Bureau is conducting a mandatory agency review for its $2.8 million advertising account.
The business has resided at Turkel Schwartz & Partners, Miami, for nearly four years. Agency president Philip Schwartz confirmed that the shop, which created the client’s ‘Greater Miami and the beaches, perfectly seasoned’ tagline, will defend the account.
‘We’re very satisfied with our present agency,’ said Rolando Aedo. The current contract ends Sept. 30. Aedo hopes to appoint an agency by July 1 in order to develop a new campaign slated to begin in October.
Earlier this month the Greater Miami Convention & Visitors Bureau composed a three-page questionnaire, which is due today.
The client wants to keep the review close to home.
‘We are looking for an agency that has been established in Dade County (Fla.)
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