MIAMI SLICE

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

One sure sign that things are slowly getting back to normal in New York City is the return of the bizarre to Times Square.

Last week was National Tourism Week, and New Yorkers were treated to “a slice of Miami,” courtesy of the Greater Miami Convention and Visitors Bureau.

The “slice” was actually an enormous Plexiglas rectangle, containing sand, palm trees, bikini-clad beachgoers and the odd salsa dancer.

The promotion was the brainchild of Miami’s Tur kel Schwartz & Partners and kicked off a campaign titled, “Only in Miami.”

The “placement” at Broadway and 46th Street was apparently well-targeted:...

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in