Miami Dolphins Pick Arnold

NEW YORK Arnold’s office here has added the National Football League’s Miami Dolphins following a review, the agency said today.

Ad spending last year was $1.6 million, up about $500,000 from 2007, per Nielsen. The team had recently worked with Omnicom’s Zimmerman for its ad chores.

The win helps Havas-owned Arnold strengthen and expand its sports-marketing reputation honed mainly through efforts with former client the United States Tennis Association.

The work rolls out through the summer in the run-up to the fall NFL season and will include TV, print, radio, collateral, online and out-of-home efforts.

John Staffen, CCO at Arnold in New York, said the shop would attempt to communicate the Dolphins’ promise to provide “the most complete and exciting fan experience, as well as one that defines South Florida. In fact, we can’t wait to make numerous field trips to Land Shark Stadium on Sundays this fall.”

Stephen Ross, the new majority owner and CEO of team parent Related Cos., praised the shop’s ability to communicate both on-field excitement and the entertainment experience of the stadium.

The win for Arnold comes a week after the NFL chose WPP Group’s Grey as its lead creative partner.