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BOSTON Connelly Partners said it has been hired by the Museum of Fine Arts here following a review of undisclosed agencies.
Estimated billings are $1-2 million.
Independent Connelly Partners in Boston said it would work with the MFA to develop a long-term strategic brand strategy to boost overall attendance and expand its current customer base. Interactive initiatives will be a major part of upcoming efforts.
“The MFA is a spectacular destination with so much to offer people of all interests.
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