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The Mexico Ministry of Tourism is once again preparing to issue a request for bids for its estimated $7-10 million advertising account, currently at Noble/D’Arcy Masius Benton & Bowles in Mexico City.
A source said the official request will likely go out within the next month, though a date has not yet been specified by the client. Noble’s contract with the ministry expires on April 6.
In the past, the ministry has devoted an average of two months to the review process, though in one case the search was scrapped and restarted after agencies failed to supply all of the information requested in the initial request.
Ministry officials had not returned calls at press time.
The account includes television and print advertising that runs in the U.S.
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