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Independent shop Boat house has landed an estimated $15-20 million national TV ad assignment for Merrill Lynch’s Global Pri vate Client brand, which targets high-net-worth investors.
The Dedham, Mass., shop has worked with Merrill Lynch on print projects for more than a year. It was awarded the assignment without a review.
West Lockhart, a rep for the Plains boro, N.J.-based division, empha sized that “we continue to have a strong relationship with J. Walter Thompson” and said JWT remains its lead creative resource.
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